Opinion: Paul Delio, Chief Business Officer at Calf
Market movements go back and forth, naturally occupying more crypto oxygen, but in recent cycles something more pronounced is happening beneath the surface. The past few years have generally been great for new tokens, and their launches have important opportunities for wealth creation, such as airdrops.
I recently sat down with Animoca Brands co-founder and chairman Yat Siu in Consensus Hong Kong. He mentioned numbers that immediately healed market anxiety. Airdrops worth $49 billion were distributed directly to the Web3 community from 2021 to 2024.
He is totally right. AirDrops attracts users on the ground floor and rewards early support in ways that traditional markets simply can’t or don’t. Through this unique mechanism, we can all share one of the most important wealth redistributions in recent history.
While current feelings may be thought twice, there is still a building of great user and network value in the background. The bear market is temporary, but the ownership and community model that you enable with Airdrop – Cryptocurrency is forever.
Airdrops transform ownership
Airdrops are more than a free token. They are rethinking relationships between platforms and users. The value they bring to the protocol goes beyond their inherent pricing.
In the traditional world of technology, unfortunately users are getting used to creating value and receiving nothing in return.
This is the business model of many of the most prominent companies today. We feast on information, extract its value and sell it to the highest bidder. If the user does not own the data, tech companies weaponize it for revenue and influence.
Airdrop challenges this current situation. This model celebrates ownership interests and participation with real-world values. If you use a project, the Airdrops Posit must be shared. Passive users become active stakeholders who defend the ecosystem and bring it to new heights.
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Data and decisions never exist in the driver’s seat. From Layer 2S, which provides governance tokens, to projects that reward early users and backers, Airdrop rewrites ownership rulebooks to create persistent protocol users stickiness. This ownership unlocks engagement that often lasts regardless of market conditions.
Airdrops create an ecosystem
Communities create or destroy projects in Web3. As SIU pointed out, network effects are one of the most valuable assets in the digital economy. Airdrops are truly the cornerstone of the code as they bootstrap these effects.
Airdrops sow skinned things in the game and fund thousands of microeconomies. Values ​​create a flywheel of innovation that flows between participants and self-enhancing, rather than being extracted by centralized entities. Token holders will be evangelists, developers, participants, and builders. This moves projects from speculation to sustainability in the bull market and bear market.
Some people try to play airdrops, while others are motivated only by profit. The team is working on both counts, eliminating bad actors and preferring real supporters. Nevertheless, it is difficult to see the noble cycle of airdrops as anything other than conversion. And as we saw in Axie Infinity in the Philippines, they succeeded in a new Crypto audience.
Airdrops provide lasting value
Web3 wants active users who are involved in the protocol and will actively benefit from it. As we grow, you grow. This spirit is everything about Crypto. It can also be seen in node sales that reward network decentralization and tracking data on the blockchain and tracking paid users when used in training.
These functions unlock user and network values ​​despite the market ups and downs. Of course, there are financial benefits, but there are also governance rights, community belongings, and true buy-in. If the market then rebounds, users will already be tied down for the ride and benefit from loyalty.
What is the best advice for these rocky weeks? Forget about the market movement and see what Airdrop has to offer. $49 billion doesn’t sneeze or have very realistic, lasting connections or communities.
Opinion: Paul Delio, Chief Business Officer of Calf.
This article is for general informational purposes and is not intended to be considered legal or investment advice, and should not be done. The views, thoughts and opinions expressed here are the authors alone and do not necessarily reflect or express Cointregraph’s views and opinions.
