Rumble bought 188 Bitcoin (BTC) for $17.1 million, bringing its $20 million goal. Rumble CEOs see BTC as an inflation hedge and crypto tie-in. Future Rumble BTC purchases will depend on the market and cash flow conditions.
Rumble, a trade between a video sharing platform and cloud service provider under Tickerram, has purchased $17.1 million worth of Bitcoin (BTC).
Rumble acquired around 188 BTC at an average price of $91,000 per coin, consistent with previously disclosed plans to diversify the Ministry of Corporate Treasury.
The purchase is part of a broader financial strategy outlined late last year, when Rumble revealed its intention to allocate cash reserves of up to $20 million to Bitcoin. The deal brought the company nearing its cap and spent $17.1 million to strengthen its holdings.
CEO Chris Pavlovski highlighted the strategic value of the press release movement shared with the Media House, noting that Bitcoin acts as a hedge against inflation and is immune to dilutions that plagued currencies issued by many governments.
For companies that have established themselves as key players in both video content and cloud services, this investment highlights a deliberate push into the crypto ecosystem.
Rumble’s foray into Crypto
Rumble’s leadership sees Bitcoin as the basis of its identity within the crypto community, not just financial assets.
Pavlovski highlights the company’s excitement towards keeping BTC officially, suggesting it will enhance Rumble’s appeal as a platform for crypto enthusiasts. The sentiment is based on a $775 million strategic investment from leading Stablecoin issuer Tether, further strengthening its relationship with the cryptocurrency industry.
Breaking News: Rumble terminates $775 million strategic investment from Tether and related public offers
Details: https://t.co/agyzamxfdq pic.twitter.com/cjo8xpz1go
– Rumble🏴☠️ (@RumbleVideo) February 7, 2025
Therefore, purchasing BTC is not a standalone decision, but a continuation of Rumble’s evolving relationship with digital assets.
Rumble’s journey to Bitcoin clearly acknowledges the associated risks as outlined in the forward-looking statements. The company warned that Bitcoin’s price fluctuations, regulatory hurdles and ability to maintain growth in busy markets could make real results different than expected.
Additional concerns include issues that could complicate that ambition, such as cybersecurity threats, reliance on third-party vendors for core services, and the challenge of maintaining advertisers’ relationships. Despite these uncertainties, Rumble continues to be committed to its vision of weaving cryptocurrency into operational DNA.
Founded on a mission to counter the domination of big technology by providing an independent infrastructure, Rumble considers Bitcoin (BTC) investments to be a natural extension of its spirit. The company, which launched Rumble Cloud to diversify its products, bets that by embracing decentralized assets like BTC, it will resonate with its user base and enhance its financial resilience.
As Pavlovski said, this is more than just financial management. It’s about infiltrating the company’s future.
Whether this gambling will pay off depends both on Bitcoin’s trajectory and Rumble’s ability to navigate unpredictable waters of high-tech and finance.
